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By removing other concerns like debt and equity, it shows potential investors your ability to generate cash.",{"type":141,"content":142},"bullet_list",[143,171,184],{"type":144,"content":145},"list_item",[146],{"type":57,"content":147},[148,150,155,157,162,164,169],{"text":149,"type":53},"In the most practical terms, banks and other ",{"text":151,"type":53,"marks":152},"lenders",[153],{"type":109,"attrs":154},{"color":18},{"text":156,"type":53}," will look at your ",{"text":158,"type":53,"marks":159},"EBITA value",[160],{"type":109,"attrs":161},{"color":18},{"text":163,"type":53}," and/or ",{"text":165,"type":53,"marks":166},"EBITDA margin",[167],{"type":109,"attrs":168},{"color":18},{"text":170,"type":53}," to determine whether you can repay debts.",{"type":144,"content":172},[173],{"type":57,"content":174},[175,177,182],{"text":176,"type":53},"It also shows your potential ability to thrive (or survive) after ",{"text":178,"type":53,"marks":179},"restructuring",[180],{"type":109,"attrs":181},{"color":18},{"text":183,"type":53},". 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Finance teams use these ",{"text":433,"type":53,"marks":477},[478],{"type":109,"attrs":479},{"color":18},{"text":481,"type":53}," to evaluate operational efficiency, assess ",{"text":343,"type":53,"marks":483},[484],{"type":109,"attrs":485},{"color":18},{"text":487,"type":53}," generation, and inform finance strategies.",{"type":57,"content":489},[490,494,496,500,502,507],{"text":253,"type":53,"marks":491},[492],{"type":109,"attrs":493},{"color":18},{"text":495,"type":53}," is typically the most common measure used by investors because it gives the most accurate picture. 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",{"text":253,"type":53,"marks":569},[570],{"type":109,"attrs":571},{"color":18},{"text":573,"type":53}," helps investors gauge the company's ability to repay debt, fund future growth, or make acquisitions.",{"type":57,"content":575},[576,580,581,585,586,590,592,597,599,604,606,610,612,616,618,623,625,630],{"text":354,"type":53,"marks":577},[578],{"type":109,"attrs":579},{"color":18},{"text":450,"type":53},{"text":52,"type":53,"marks":582},[583],{"type":109,"attrs":584},{"color":18},{"text":400,"type":53},{"text":253,"type":53,"marks":587},[588],{"type":109,"attrs":589},{"color":18},{"text":591,"type":53}," are all ",{"text":593,"type":53,"marks":594},"non-GAAP",[595],{"type":109,"attrs":596},{"color":18},{"text":598,"type":53}," (",{"text":600,"type":53,"marks":601},"Generally Accepted Accounting Principles",[602],{"type":109,"attrs":603},{"color":18},{"text":605,"type":53},")",{"text":433,"type":53,"marks":607},[608],{"type":109,"attrs":609},{"color":18},{"text":611,"type":53}," and don’t need to be labeled on ",{"text":310,"type":53,"marks":613},[614],{"type":109,"attrs":615},{"color":18},{"text":617,"type":53},". So you won’t see a neatly labeled field in most ",{"text":619,"type":53,"marks":620},"balance sheets",[621],{"type":109,"attrs":622},{"color":18},{"text":624,"type":53}," or ",{"text":626,"type":53,"marks":627},"cash flow statements",[628],{"type":109,"attrs":629},{"color":18},{"text":208,"type":53},{"type":57,"content":632},[633,635,640,642,647],{"text":634,"type":53},"But you’ll use figures from your primary ",{"text":636,"type":53,"marks":637},"financial reports",[638],{"type":109,"attrs":639},{"color":18},{"text":641,"type":53}," to calculate the ",{"text":643,"type":53,"marks":644},"company’s EBITA",[645],{"type":109,"attrs":646},{"color":18},{"text":208,"type":53},{"type":47,"attrs":649,"content":650},{"level":102},[651,653],{"text":652,"type":53},"Related terms and ",{"text":433,"type":53,"marks":654},[655],{"type":109,"attrs":656},{"color":18},{"type":57,"content":658},[659,661,665,666,671],{"text":660,"type":53},"Here are a few related terms that tend to come up when discussing ",{"text":52,"type":53,"marks":662},[663],{"type":109,"attrs":664},{"color":18},{"text":266,"type":53},{"text":667,"type":53,"marks":668},"value of a company",[669],{"type":109,"attrs":670},{"color":18},{"text":208,"type":53},{"type":141,"content":673},[674,706,724,761,779],{"type":144,"content":675},[676],{"type":57,"content":677},[678,684,688,694,697,699,704],{"text":679,"type":53,"marks":680},"Cost of goods",[681,682],{"type":65},{"type":109,"attrs":683},{"color":18},{"text":685,"type":53,"marks":686}," sold (",[687],{"type":65},{"text":689,"type":53,"marks":690},"COGS",[691,692],{"type":65},{"type":109,"attrs":693},{"color":18},{"text":605,"type":53,"marks":695},[696],{"type":65},{"text":698,"type":53}," are your expenses needed only to produce the goods or services you sell. 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